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Growth & Performance

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RDB is a global purpose-driven creative agency with a focus on brands, impact, content and people. With us, brands who do good, do better.
We provide extensive full service expertise in branding, strategy, social media, design & growth, perfectly tailored to the needs of our clients and their targeted audiences.

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We are Robin Des Bois.

Our Work

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We delivered creative excellence, impeccable quality and brand purpose for NGOs, Fortune 500 Companies, ambitious individuals and social enterprises.

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RDBlog

Check out our blog.

It’s a brave new world out there. Keep up to date with the latest in sustainable entrepreneurship, business & marketing from our RDB experts in the field.

The hospitality and travel industries post COVID-19 with Stephan Aigner

August 10, 2021/in /by RDB Agency

From bars and restaurants to hotels and airlines, no part of the hospitality and travel sector was spared the effects of COVID-19. We sat down with Stephan Aigner, Director of Profit Cluster for Nordic Choice Hotels, to get his take on the industry today and what changes he sees on the horizon.

The impact of storytelling across touch points with Christopher Wallace

July 13, 2021/in /by RDB Agency

Even the best marketing strategy and messaging will fail to have the desired impact if they aren’t used by all consumer touchpoints. Christopher Wallace, Co-Founder & President of InnerView Group discusses transmitting marketing messages downstream.

Building brands out of people with Maegan Lujan

June 23, 2021/in /by RDB Agency

Overcoming adversity to write her own story, literally and figuratively. Brand strategist, Toshiba director and author Maegan Lujan talks with us about building brands for companies and individuals.

How to expand your business the right way

May 19, 2021/in /by RDB Agency

Are you experiencing challenges in scaling and growing your business? Milos Perovic, COO of Termovent, shares his insights for growing a company in a meaningful way in our podcast.

How to get into influencer marketing

April 22, 2021/in /by RDB Agency

Sean Perez started using the yo-yo as a child, now, he’s an eight-time world champion and influencer for America’s top toy company Duncan Toys. Discover how brands are recruiting top influencers in the podcast.

Why we need to rethink employer branding in 2021

Do you know how to attract the best talent in 2021? According to our podcast guest, Ulrich Puntigam, Founder of CONOUT, the best strategy you can have is building a positive work environment that goes beyond superficial perks and drinks over Zoom.

What you should know about impact measurement

January 27, 2021/in /by RDB Agency

Purpose without impact is no more than ambition without results, therefore it is essential to assess the effect a company makes. Read more to gain insights into impact measurement and how to communicate your impact.

What role does content marketing play for start-ups?

January 13, 2021/in /by RDB Agency

Theresa Imre, Managing Director of the successful digital farmers’ market markta.at, reveals in the current podcast what digital content marketing has achieved for her start-up.

B2B Content Marketing: Behind the Scenes

January 7, 2021/in /by RDB Agency

We sit down with Travis Leggett, our well-established Senior Copywriter & Content Creator to talk about B2B content marketing tips and strategies. Read his interview to better understand B2B content marketing efforts and get a new perspective on creating content for business-to-business communications.

Employer Branding vs. Recruitment Marketing: How You Can Benefit From Both

December 16, 2020/in /by RDB Agency

Read on to gain a clear understanding of employer branding and recruitment marketing and how to use them together to best attract top talent.

Top 5 B2B Marketing Trends You Need To Implement For 2021

December 2, 2020/in /by RDB Agency

The world is still uncertain and now we’re all wondering what’s in store for 2021. Adapt your B2B marketing strategy with the latest trends to start off strong in the new year.

The Ultimate Content Marketing Checklist

November 25, 2020/in /by RDB Agency

Step into the arena and own your content marketing! We share our expert tips so you can get the best content marketing results in 2021.

How to make your holiday marketing campaigns stand out

November 19, 2020/in /by RDB Agency

The holiday shopping season starts earlier this year. With all the safety precautions people are taking, we’ve got the tips you need to make your holiday campaign shine.

Business Journeys with Impact: How to Create a Purpose-Driven Brand

November 17, 2020/in /by RDB Agency

A collection of interview statements from our partners telling about their journeys with impact, why and how they make a positive impact through their work. Read our article to gain insights and steer your business well!

Why you should work with local influencers

November 11, 2020/in /by RDB Agency

What are local influencers and why should you work with them? This article will give you all you need to know about the benefits of working with the voices within your region.

Social Influencer Management: Behind the Scenes

November 6, 2020/in /by RDB Agency

Influencer marketing is a booming industry, but it’s not as easy as it may appear on the surface. We sat down with longtime Influencer Coordinator Marcio Delgado to find out what goes on behind the scenes.

The Impact RDB Makes as a Purpose-Driven Agency

October 23, 2020/in /by RDB Agency

We pride ourselves on being a purpose-driven marketing agency that builds brands that do better. Do better in not just the economical sense but also having a positive effect on society and our planet. Do you wish to know how a digital agency can create a positive impact? Read how we do it at RDB.

5 employer branding tips your company can start implementing today

October 20, 2020/in /by RDB Agency

Employer branding is crucial for the long-term success of meaningful growth. Moreover, purposeful employer branding is the future and requires to be cultivated. Read our tips on how to combine your company’s purpose with the way you try to attract talent.

A Content Marketing Toolkit for your NPOs Fundraising

October 5, 2020/in /by RDB Agency

One of the hardest parts of running an NPO is finding ways to keep funding coming in. A content marketing tool kit makes this much easier and we’ll show you how.

How to Create a Successful B2B Campaign

September 29, 2020/in B2B Marketing, B2B Marketing, B2B Marketing, B2B Marketing, B2B Marketing /by RDB Agency

We sat down with strategic planner and account director — Agnes Zottl — to discuss insider tips for getting the most out of your B2B campaign.

5 tips for B2B marketing to different verticals

September 23, 2020/in /by RDB Agency

There’s no such thing as “one size fits all” with B2B marketing, and that’s even more true when dealing with multiple industries. We’ve got tips to make it easier.

How to Prosper by Putting Love to Work

September 22, 2020/in Podcast, Purpose-Driven Branding, Purpose-Driven Branding, Purpose-Driven Branding, Purpose-Driven Branding, Purpose-Driven Branding, Purpose-Driven Branding /by RDB Agency

The business world is missing love. Moshe Engelberg PhD., a leading business consultant, explains why brands need to prioritize compassion and connection to remain competitive.

Brand Storytelling in the New Normal

September 16, 2020/in /by RDB Agency

What story are you telling? Marcio Delgado — a top influencer campaign manager — shares how to incorporate storytelling with influencer campaigns for brand success.

We’ve only just begun: Moving toward creating shared values

September 8, 2020/in /by RDB Agency

Business is often a cutthroat world, but what if it didn’t have to be.
How can adapting your business strategy towards the greater good make your business more viable.

Turning the Burj Khalifa yellow and black

September 3, 2020/in Influencer Marketing, Influencer Marketing, Influencer Marketing, Influencer Marketing, Influencer Marketing, Influencer Marketing, Influencer Marketing, Influencer Marketing, Influencer Marketing, Influencer Marketing, Influencer Marketing, Influencer Marketing, Influencer Marketing /by RDB Agency

Read the details how we used a multi-channel user-generated content campaign that turned users into influencers and helped promote Western Union’s unique opportunity to take over the world’s tallest building – the Burj Khalifa.

Influencer Marketing in the New Normal

September 1, 2020/in /by RDB Agency

How have recent economic changes affected Brand Ambassadors? Our influencer marketing experts dive deep into what the future holds.

Pride and Prejudice – How to create a more inclusive workplace

August 31, 2020/in /by RDB Agency

As communications professionals, we are storytellers first and foremost. But in trying to tell complex stories of inclusivity through short snippets and likeable anecdotes, how far have we truly taken the conversation beyond the branding and what can we do to take it there.

Why Taking Mental Health Days from Work is so Important

August 20, 2020/in /by RDB Agency

In these trying times, many companies have started to institute mental health days to help employees cope. Here’s what you should know about this new employer branding movement.

Building a culture of gratitude at RDB

August 17, 2020/in /by RDB Agency

Practicing gratitude can boost employee morale, increase productivity and contribute to a people-oriented organizational culture. Read how we at RDB have integrated gratitude at the workplace.

The Increased Importance of Online Community Management

August 13, 2020/in Community Management, Community Management /by RDB Agency

We spoke to Community Management Pros, Diana Aguilar Díaz and Gerard Rabara, to see their take on what a community manager means to a brand these days.

8 Tips for Improving your Community Management

August 11, 2020/in /by RDB Agency

How do you use social media to boost your brand’s image? Here’s everything you need to know about creating the best online community through community management.

Everything You Need to Know About B2B Marketing

August 4, 2020/in /by RDB Agency

B2B marketing is often misunderstood. Will Scott, master of strategic and tactical marketing, recaps why you need to hone-in on your lead’s emotional concerns to win your next B2B pitch.

How to drive effective full-funnel content marketing

July 28, 2020/in Content Marketing, Content Marketing, Content Marketing, Content Marketing, Content Marketing, Content Marketing /by RDB Agency

Let’s put the fun back in the funnel! Full funnel marketing is the process of turning leads into adoring customers, and it’s easier than you think.

Stimulate Your Bottom Line with Growth Marketing

July 22, 2020/in Podcast, Podcast, Podcast, Podcast, Podcast, Podcast, Podcast, Podcast, Podcast, Podcast, Podcast, Podcast, Podcast /by RDB Agency

Have you cracked the nut? Frederick Crosby – a growth expert, who has helped companies launch multi-million-dollar revenue streams – on how to grow your brand through marketing.

Let purpose be your lighthouse

July 9, 2020/in /by RDB Agency

No one knows more than entrepreneurs that we are well equipped to tackle this crisis. Courage, ingenuity, and resilience is what got us here in the first place. It’s also these traits that will navigate us out of this. Maybe even stronger and better!

How to Find the Right Influencer for Your Brand

June 29, 2020/in /by RDB Agency

Get the most out of your digital marketing budget by working with influencers that represent your values. Learn to navigate Mega, Macro, Micro & Nano Influencers with our help.

Leading a Business Through Crisis

June 18, 2020/in /by RDB Agency

This is the brave new world of social entrepreneurship. Purpose isn‘t just the new way to operate, it‘s the way forward for businesses. Mario Alonzo-Debout, CEO and Founder of RDB Agency, and Global Marketing Expert Karen O‘Brien decode this new world, and how you can become a part of it.

RDB’s biggest campaign to date

June 17, 2020/in /by RDB Agency

One of the largest and most ambitious campaigns RDB has ever created involved working with influencers around the world.

The Future of Influencer Marketing

June 15, 2020/in /by RDB Agency

Nas Daily shares his insights on what it takes to truly connect with customers through influencer marketing.

Marketing opportunities in times of crisis

June 10, 2020/in Crisis Communication, Crisis Communication /by RDB Agency

How to keep your small business afloat during a crisis by best capitalizing on the available digital resources.

How to turn your employees into brand ambassadors

June 10, 2020/in /by RDB Agency

Grow your business’ reputation by harnessing the power of the people that know it best.

Why your rebranding strategy should be all about purpose

June 10, 2020/in /by RDB Agency

A conversation about rebranding strategies with Mario Alonzo-Debout, Founder, Managing Director & CCO of RDB and The Major Oak and co-founder of MDB & Allmende.

It’s me, my brand and I – Part 2

June 8, 2020/in /by RDB Agency

From redefining RDB’s claim to finding the perfect logo. Read the next part of Mario’s journey and his learnings about rebranding a marketing agency.

It’s me, my brand and I – Part 1

June 8, 2020/in Rebranding, Rebranding, Rebranding /by RDB Agency

From toxic pitch culture to founding RDB, an agency that does better. Read Mario’s journey and his learning along the way.

RDB Podcast: Marketing On Purpose

Check out our podcast.

This is the podcast where you receive expert advice, strategies, and tactics from global marketers. Brought to you by RDB Agency, a global marketing agency providing award-winning services for value-driven brands.

About us

Meet the team.

RDB is on a mission to bring purpose-driven impact to the world through sustainable marketing. Our team is unique, with 20 different nationalities and know-how on a global and local scale. Wanting to reach and engage with the new, younger audiences? 80% of our workforce is Millennial or Gen Z, so we know how to embrace this new market effectively.

Our focus is to do good and be good, so we can create something extraordinary.

Start a rewarding career with us.

RDB is a purpose-driven marketing agency that strives to do better. This extends beyond the brands we build and into our company culture. Our inclusive work environment coupled with appreciation for each individual creates a melting pot of diverse ideas and exceptional strategies.

You’re the perfect fit for us if you want to create a better world to live in, love working in a young and dynamic team, and want to exercise your creative potential.