Stimulate Your Bottom Line with Growth Marketing

Mario Debout,
June 21, 2020

Have you cracked the nut? Frederick Crosby – a growth expert, who has helped companies launch multi-million-dollar revenue streams – on how to grow your brand through marketing.

With every brand looking for ways to grow in the current climate, competition is as fierce as ever. Frederick Crosby, the Founder of Crosby MarketWize Consulting, sat down with us in our latest podcast to shed some light on how growth marketing can be made easy for brands.

As we go beyond the current crisis times, companies and brands are looking to grow and recoup the losses of COVID-19. Brands and companies everywhere are looking for new communication strategies and ways to get ahead. Frederick is an expert in growth marketing, creating pathways for SMBs to succeed, especially as we head into the post-crisis era.

What is growth marketing?

Growth marketing has a fluid meaning. From a more practical, business perspective, it means to make sure you’ve “cracked the nut,” as Frederick puts it. It’s about positioning your brand in the best way possible to get your message across accurately and ensure that you’ve reached your target audience in a meaningful way. Consider for a moment whether or not you’ve positioned your product or brand in the market in a way that will lead to growth. An agile strategy will enable your brand to easily tweak with learnings along the way, and get your brand the best results.

We have to grow together

We’re currently in a time that’s incredibly volatile, both economically and socially. What does this mean for your marketing strategy? It means you have to engage with potential customers in a meaningful way. Keep in mind that being sensitive and intuitive to your customer base matters right now. Adjust your content, contribute meaningfully to social issues, and see how your company can position itself to make an impact.

Companies must learn to grow faster

Growth is all relative. Right now, companies and brands need to grow fast. Most brands have been able to adapt quickly in a short space of time. In a way, the crisis has forced companies to reevaluate, and therefore, it’s completely changed how we work. As an SMB (small to medium business), it’s important to choose the best talent to be on your team. A more agile business model means hiring multi-talented employees, or having a certain specialty that will help propel the business.

“We need new tools for the new economy.” – Frederick Crosby

How to use growth marketing

In these times of crisis, priorities lie in generating growth in the places that matter. Growth within the customer space means evaluating how your brand can offer more meaningful services to customers. Affordable pricing, value for money and relevancy to the consumer are now more important than ever. This may involve thinking more laterally about what your customer’s main needs are right now, and then adapting your communications strategy to deliver that. Forget the bells and whistles, it’s about delivering value.

Here are 5 simple steps to start implementing Growth Marketing into your company.

Step 1: Find your reason for Existence. Why does your company kick ass? Go over your features and benefits that you offer from the customer’s point of view. Consumers need to know what your company is doing to help them.

Step 2: Future-proof everything. The reality is 2020 is about lower spending, and 2021 will be about debt. Is your ‘Reason for Existence’ still relevant? If not, then make adjustments until it is. Now is the time to be thinking ahead and stabilizing your brand.

Step 3: Align your company. From your website to your sales pitch, every part of your company should have loud, clear messaging. Ensure your messaging across every aspect of your brand is customer-focused. It’s all about making sure your messaging resonates.

Step 4: Hire the right talent. Leverage the global pool of talent to bring in the people you need the most. Have experts in social media and content marketing, plus analytic support. These will be your driving force that will help map and improve conversion to your website. Talent is more available than ever, so make use of it.

Step 5: Market up the funnel. To experience a shift in growth, you need to focus on spreading the word. Go beyond SEM and delve deep into showcasing your best content marketing skills, with a tailored value proposition and excellent social media communication. The more people are aware of what you have, the more they’ll start taking action.

We are here to help drive better growth.

Get in touch today and schedule your free consultation with our Subject Matter Experts.

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