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Western Union Influencer Marketing
Western Union Influencer Marketing

Inspirational brand documentaries to promote a borderless world of diversity, equality and opportunity powered by Western Union services.

The challenge was to position Western Union in the eyes of a Millennial audience as a modern and digital money moving service.

We employed purpose-driven influencer marketing to promote a bold world of diversity, equality and global citizenship.

After identifying the core values of the brand that resonated most with our target audiences, we reached out to influencers that represented those values the most and developed a content strategy highlighting the influencer’s unique stories. Each story was tied in with the wide range of products and services Western Unions offers.