- Invest in the HR department for talent management. Businesses today are facing VUCA — Volatility, Uncertainty, Complexity, and Ambiguity. Our world has changed in such a way that we can no longer plan ahead, so the focus for every business should be on coping during these times. Investing in HR resources will help retain employees and attract star talent, while also assisting management.
- Stay in contact to increase employee motivation. Remote working and home office have become the new normal. To boost employee morale and motivation, it’s important to stay in contact and show team members that they matter. Give feedback, voice what you appreciate and where employees can improve. This will help companies to strengthen bonds and work together as a team.
- Flexibility is key for employee retention. Gone are the days of working to the bone. Employees are looking for an organization that will give them a healthy work-life balance. This means that most employees are setting their own expectations around how much money they want to earn and how much time they want to spend in their role. To stay competitive, employers will need to show that they can offer a healthy balance.
- Take a stance on global issues to attract young talent. Consumers are more active in world affairs than ever before. Millennials and Gen Zs are rallying for climate crisis justice and expressing their outrage at ongoing racial injustice. Young talent is passionate about the world they live in and want to make a positive difference. To attract, engage and retain this talent, companies will have to show that they care and that they will take meaningful action on global social issues.
- Introduce purpose into the workplace. Millennial and Gen Z employees are wanting to work for a company that serves a purpose. They want to be able to see what the broader impact of their role is. Improve talent development by showing prospective employees that their role has a purpose.
The new normal asks companies to consider their employer branding from a new perspective. Consider more team building to boost team morale and talent development strategies to recruit top-performing talent remotely.
Boost your brand’s image by taking a meaningful stance on global issues and don’t be afraid to rework a product to make it more ethical. It may feel like a daunting task, but with Puntigam’s advice, managers everywhere can take advantage of this opportunity for stronger employer branding.