From bars and restaurants to hotels and airlines, no part of the hospitality and travel sector was spared the effects of COVID-19. We sat down with Stephan Aigner, Director of Profit Cluster for Nordic Choice Hotels, to get his take on the industry today and what changes he sees on the horizon.
Storytelling is memorable
Influencers embody storytelling
Connect with your ideal audience
Tell a meaningful story
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Even the best marketing strategy and messaging will fail to have the desired impact if they aren’t used by all consumer touchpoints. Christopher Wallace, Co-Founder & President of InnerView Group discusses transmitting marketing messages downstream.
Overcoming adversity to write her own story, literally and figuratively. Brand strategist, Toshiba director and author Maegan Lujan talks with us about building brands for companies and individuals.