Why is full-funnel marketing important?
The RDB approach to building a funnel
Top 5 tips from our funnel experts
So where do you begin with the full-funnel approach? Here are some of our best pieces of advice to get started.
- Know your audience beforehand.
- Set clear and measurable goals for each stage. Then create a measurement framework around it.
- Have a solid campaign structure that enables you to build up your audiences for each funnel stage, then lead them through it.
- Keep tracking in mind. Ensure you have the metrics in place to properly track your campaign in order to accurately report on your KPIs.
“Building a funnel takes time, but if it’s done right
it will pay off in the end. We promise!”
Get started with building a full-funnel marketing plan for your brand today.
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Have you cracked the nut? Frederick Crosby – a growth expert, who has helped companies launch multi-million-dollar revenue streams – on how to grow your brand through marketing.