Brands are always searching for the next influencer that will make their product viral. With the rise of TikTok, more influencers than ever are on the scene, and with them comes their dedicated audience. Sean Perez is a shining example of how passion can help a brand succeed.

Sean Perez is an eight-time world yo-yo champion whose passion for the sport won’t slow down any time soon. Sean went from a Filipino champion to a worldwide influencer when Western Union approached him to work on the #LiveMoreShareMore campaign, turning him from a yo-yo champion to a yo-yo celebrity. Soon after, Sean was recruited by Duncan Toys, the largest toy company in America, to be one of their top influencers. Years on, Sean is still making a name for himself in the yo-yo world and championing Duncan Toys with record sales.

In the podcast, Sean explains how yo-yo changed his life for the better. Being an influencer meant he could carve out a life for himself in the U.S., support his family in the Philippines, and create content doing what he loves. He also mentions the benefits yo-yoing has had on managing his ADHD. From a brand perspective, a positive enthusiast who is also a mental health advocate can help brands like Duncan to position themselves as more authentic, leading to heightened brand awareness and the potential to reach new markets.

The decision behind recruiting Sean to Duncan Toys is a strategic one. Influencer campaigns are found by marketeers to be 80% effective and result in high-quality, knowledge-driven content that accurately reaches the target market.

Now, Sean is passionate about helping other young kids to achieve their dreams and promoting awareness for the benefits that yo-yoing can have on mental health.

Discover how influencers for marketing can both change lives and bring success to your next campaign.