Especially with limited resources and funding your imagination and creativity are needed more than ever, but to effectively translate your ideas into action points you need to set up a well-thought-out plan.
A social media toolkit for fundraising will help you to get the most out of your upcoming fundraising campaigns – with focused effort and minimal resources.
1. Information and numbers:
Make sure to provide your organization’s key information like what your purpose is and what goals you have. Prepare this information in a way that makes it easy to understand and share. Your partners, brand ambassadors and even the relevant mediums can then spread this information much easier and faster – a simple way to boost your brand awareness without allocating a budget to it and reach new audiences on top.
2. The tone of voice and messaging:
Define how to talk to your target audience but go beyond language itself Create a framework of topics and digital marketing content that will help you stay on track and remain relevant to your target group. Include call-to-actions that resonate with them, for example, Donate now or Support our work. You will be surprised how this affects your follower base on social media.
3. Look and feel:
Show what your brand has to offer visually. Which are the main brand colors you are using within your communication and which key visuals are associated with your NPO? The more consistent you appear visually on all the communication channels, the higher the chance for brand recognition.
4. Prepared advertising materials:
No matter whether generic ads or specially developed formats for upcoming donation campaigns, you need to have marketing assets for fundraising. Whether you have people who can do it in-house or you hire a marketing agency who works frequently with NPOs like RDB, make sure that your advertising material matches your message, appeals to your target audience and tells the story behind your organization. Don’t know where to start? Take a look at your competitors (local and global) and get inspired by their ways.
5. Established timetable:
In the end, it’s not just the “what” that matters, but the how. Keep things on track by creating a clear campaign plan that explains step by step which part of the campaign should run and when for an optimal result within a set timeframe. However, don’t be hesitant to adapt on the go! If you see an asset performing particularly well, you can run in for longer or adapt others to be similar.