The Increased Importance of Online Community Management
We spoke to Community Management Pros, Diana Aguilar Díaz and Gerard Rabara, to see their take on what a community manager means to a brand these days.
Are you overwhelmed by the world of social media and don’t know where to start? As a small business, it may feel like the most important thing to do on social media is posting consistently, but there’s more to it than that.
Community management allows your brand to monitor, engage with and manage your customer feedback. Social media is a great way to get an accurate reading of how your customers are responding to your product, but it’s important to comment wisely. Some say “haters” are part and parcel of having an online brand, but there is a way to make sure this doesn’t ruin your brand rep.
Swipe through our top tips to make sure that your online interactions are garnering the brand community of your dreams.
Community Management has become more than just a forum for likes and gifs. It has become a ubiquitous part of a brand’s online image. It can reinforce your messaging, aid in sales and marketing, and boost your customer service relations. What was once an unwanted job delegated to a marketing intern, is now a multi-million dollar industry, full of trained professionals committed to growing your community through engagement and putting your best foot forward.
We spoke to Community Management Pros, Diana Aguilar Díaz and Gerard Rabara, to see their take on what a community manager means to a brand these days.
How do you use social media to boost your brand’s image? Here’s everything you need to know about creating the best online community through community management.