NF Kinder

Do you want to collect funds as an NPO but are not sure where to start? Fundraising can be a tricky endeavor — even more so if your NPO just started growing a support base.  The lack of a large and loyal donor base and the resulting lack of funding forces NPOs to think twice about every penny they spend. With a baseline like that it comes as no surprise that a budget for marketing activities is cut very short, making the hunt for donations even more challenging.

Take a look at our insights from the work we did for NF Kinder.

We at RDB Agency know that this NPOs struggle is real. Working together with many different non-profit organizations and initiatives like NF Kinder, Animal Care International and Polarstern, just to name some of them, made us experts on “Low-Budget/ High-Outcome” campaigns.

We believe in our motto “Brands that do good, do better”, we want to share one of our latest case studies with you and highlight how effective marketing is not dependent on a huge marketing budget.

Since the worldwide NF Awareness Month was coming up we wanted to use the momentum of actions and initiatives all over the world to boost the funding for the cause using the very limited budget and logistics we had. There were two main audiences we could rely on for reaching our goal:

1. People with close relationships to the affected are ready to move mountains for the cause.
2. The people, who are willing to help, but don’t know how and where to begin.

So instead of a simple donation campaign, we decided to start a movement to fight NF. We would invite partner organizations and their supporters from several countries and bring them together with our driving force of helping hands. But we needed something to unite and align them towards a common goal.

We created an NF Kinder Toolbox, a digital manual consisting of:

• All the important information on ways to help
• Adaptable high-quality materials to share on social channels
• Contact points to get information and support from
• Ways to collect donations (financial, but also volunteering time and effort)
• New ideas to activate the network for a good cause

Last but not least it was also a helping hand towards the ones affected by NF and an overview of the important work of NF Kinder.

The toolbox was sent out to the targeted audiences but also as information for partners, doctors, researchers, patients and their social environment.

Besides the informational aspect the tonality, wording and brand identity can also be found in the toolbox. Designed as a manual in a square format the toolbox can be used and shared as a social media asset and is easily attachable to every campaign.

The main fundraising KPIs we were focusing on with the toolbox was to generate more donations for the NPO. But we also wanted to boost the awareness for the case and rally the people behind a good cause by donating their time and effort towards our goals.

With the help of the toolkit we developed especially for this campaign, we were able to reach and mobilize the social environment of people with NF, their relatives, neighbors, friends, businesses and many more.

The impact has been overwhelming. We saw how many people were actually ready to step up for a good cause. All the people needed from us and the NF Kinder association was to provide help with a guide tailored to their different needs and possibilities.