Our motto at RDB is “do good, be good” and we are committed to creating a positive impact in the world.
Choosing to lead by example, as a purpose-led agency we strive to establish a new social entrepreneurship culture that focuses on creating an inclusive organizational culture, valuing diversity and driving positive social impact. How does this translate to daily business operations? We summarized it in this article.
RDB was established 7 years ago with purpose being at the core of the company. As our founder, Mario Alonzo-Debout put it in his article, It’s me, my brand & I, he wanted to counter the toxic pitch culture and focus on something more than just awards and pitches won.
Our CEO wanted a purpose-driven agency that supports people and organizations that address social and environmental causes. An agency that attracts like-minded clients, who are aware of their responsibilities not just for the profit line but for the people and the planet as well.
Mario wanted a purpose-driven culture where employees would find meaning in the work they do and where their values would align with the company’s.
However, the benefits of being a purpose-driven organization go beyond employer branding and pursuing our passion for social entrepreneurship.
Brands with clearly communicated purpose and brand impact attract Millennials much easier, as this generation is committed to sustainable brands.
Furthermore, demonstrating a positive impact can help build loyalty and credibility, drive economic growth but also provide a competitive advantage which is crucial in times of crisis.
As a company, there are multiple ways of creating impact, one of them is through practices, such as employment, production and operations.
We at RDB specialize in branding and marketing, mostly on digital channels. At the beginning of 2020, we introduced digital marketing OKRs to streamline our efforts and work with brands that contribute to the 3P bottom line.
OKR stands for Objectives and Key Results and they are a goal-setting architecture to define where a company wants to go, what is needed to get there and how success is measured. Instead of presenting the finished OKRs to the employees, we held workshops on defining them together, making the employees feel included in the process.
OKRs are important because they bring clarity, provide a measurable framework for impact and allow us to maximize our efforts in the right areas. Even as a digital agency, driving impact is possible through our operations but only if we are aligned on the goals, the necessary steps and the measures of success.
We are committed to working with purpose-driven brands that create a positive environmental or social impact.
Through leveraging our resources we support NPOs and social enterprises, such as:
We are honored to support their work with professional marketing services.
Besides our NGO client work, RDB is building partnerships to extend our impact, also focusing on the United Nations Sustainable Development Goals (SDGs).
Through the agenda of sustainable development, we have a chance as a purpose-driven agency to partner with influential businesses that address these challenges.
#1: No Poverty
We work together with Eden Reforestation that reduces extreme poverty and restores native forests by employing local villagers to plant millions of trees every year.
#3: Good Health and Well-being
As an agency, we provide mental health days and regular home office opportunities for our employees and our Head of Culture is dedicated to employee well-being, addressing issues such as energy management and motivation during remote work. Also, we have a dog-friendly office which also helps with managing stress.
#5 Gender Equality and Female Empowerment
We prioritize equal pay and our hiring process is gender-blind.
55% of our RDB team is female, 57% in senior or executive positions.
#7: Affordable and Clean Energy
RDB recently launched a cooperation with startup solOcean, which aims to help remote communities connect to the grid with floating solar panels.
#12: Responsible Consumption and Production
In our office, we separate and recycle our waste, making us 80% paper-less.
#17 Partnerships For the Goals
RDB chooses impact-driven partners and we dedicate part of our resources to help NGOs that address social or environmental issues to work toward a better future.
As a business priding itself in being purpose-driven, it is our responsibility to create a positive impact on the communities and the planet through our work. We embed this into our practices, our services and our partnerships and we are always striving to do more.
Purpose without impact is no more than ambition without results, therefore it is essential to assess the effect a company makes. Read more to gain insights into impact measurement and how to communicate your impact.
A collection of interview statements from our partners telling about their journeys with impact, why and how they make a positive impact through their work. Read our article to gain insights and steer your business well!
We pride ourselves on being a purpose-driven marketing agency that builds brands that do better. Do better in not just the economical sense but also having a positive effect on society and our planet. Do you wish to know how a digital agency can create a positive impact? Read how we do it at RDB.
Why we Millennials chose impact and purpose-driven companies in our careers 