RDB was established 7 years ago with purpose being at the core of the company. As our founder, Mario Alonzo-Debout put it in his article, It’s me, my brand & I, he wanted to counter the toxic pitch culture and focus on something more than just awards and pitches won.
Our CEO wanted a purpose-driven agency that supports people and organizations that address social and environmental causes. An agency that attracts like-minded clients, who are aware of their responsibilities not just for the profit line but for the people and the planet as well.
Mario wanted a purpose-driven culture where employees would find meaning in the work they do and where their values would align with the company’s.
However, the benefits of being a purpose-driven organization go beyond employer branding and pursuing our passion for social entrepreneurship.
Brands with clearly communicated purpose and brand impact attract Millennials much easier, as this generation is committed to sustainable brands.
Furthermore, demonstrating a positive impact can help build loyalty and credibility, drive economic growth but also provide a competitive advantage which is crucial in times of crisis.