The world is now moving towards more and more influencer marketing. “In the future there won’t be one CNN, there will be a thousand CNNs…media will be equally distributed around the world,” Nas says. You may have thought we already have enough influencers, but there are more to come. During these downtimes, get ahead of the curve by looking at how your brand can leverage influencer marketing.
In crisis mode, influencers are carefully tailoring their messages to ensure a certain sensitivity. It’s true that we all feel on edge as our daily life has changed so drastically, but the truth is that audiences on every social platform are also craving content. Users save relevant posts for a later date, connect with their favourite creators for a supportive community, and share content with their friends. As a brand, this is a prime time to be connected to your audience in preparation for the time when the world is in the new normal. Relating to your audience and communities through influencer marketing in a genuine and purposeful way is a sure fire way to keep your business moving in these times.