How to create a dynamite niche marketing strategy
Niche marketing is the process of selling to a specialty segment of the market. With today’s guest, Bryan Jardin, we discuss how your brand can drive growth in the new normal with niche marketing.
Entries by RDB Agency
Why workplace diversity has to change
Why can’t being black in the workplace be viewed as an asset? Tony Effik, Managing Director at Google and Founder of Black and Brilliant, shares his insights about diversity in marketing, and his outlook on the next digital advertising trends.
Why we need to rethink employer branding in 2021
Do you know how to attract the best talent in 2021? According to our podcast guest, Ulrich Puntigam, Founder of CONOUT, the best strategy you can have is building a positive work environment that goes beyond superficial perks and drinks over Zoom.
Emerging trends of impact entrepreneurship and investment with Alessandra Sollberger
The financial and technology industries are becoming more sustainable, but what lies ahead? Alessandra Sollberger, an impact entrepreneur, and investor, shares how impact investing can make a positive difference in the world.
How women in management are overcoming obstacles in business – Part Two
Women in managerial positions encounter obstacles that cloud their path to success. In part two of this series, our female leaders reveal how women can overcome male cliques and the constant need to prove themselves in the workplace.
How women in management are overcoming obstacles in business – Part One
Women in the workplace face a number of obstacles to success every day. From microaggressions to female rivalry, in part one of this series our resident HR expert unpacks how women can overcome the challenges they face.
First Global Virtual Event On Sustainability Hosted By RDB Asia Pacific
Watch Now!
IMP{ACT NOW} The business of doing good. How Sustainability is an impact imperative to the future of business | A Webinar and Live Panel
How Brands and People are Dealing with the Pandemic
The global pandemic may not be over yet, but so far it has undoubtedly shaped the way we think, behave and work. Our podcast guest Eliot Robinson, CEO of Dunk and a Gen Z TikTok star, shares how the pandemic has caused a major shift within us and within society.
What you should know about impact measurement
Purpose without impact is no more than ambition without results, therefore it is essential to assess the effect a company makes. Read more to gain insights into impact measurement and how to communicate your impact.
What role does content marketing play for start-ups?
Theresa Imre, Managing Director of the successful digital farmers’ market markta.at, reveals in the current podcast what digital content marketing has achieved for her start-up.
