We sit down with Travis Leggett, our well-established Senior Copywriter & Content Creator to talk about B2B content marketing tips and strategies. Read his interview to better understand B2B content marketing efforts and get a new perspective on creating content for business-to-business communications.
B2B can take longer than B2C
B2B is about selling to a group, not a single person
Consider the needs of the business
Pay attention to the daily life of the company
Read other articles connected to B2B marketing
The world is still uncertain and now we’re all wondering what’s in store for 2021. Adapt your B2B marketing strategy with the latest trends to start off strong in the new year.
We sat down with strategic planner and account director — Agnes Zottl — to discuss insider tips for getting the most out of your B2B campaign.