We sat down with strategic planner and account director — Agnes Zottl — to discuss insider tips for getting the most out of your B2B campaign.
What do B2B clients want from their content strategy?
What are the main differences between a B2C and a B2B client?
What would you say the main focus of a B2B client is?
What does the strategic planning process look like?
Is social media worth it for B2B?
How does branding factor into B2B?
How can a B2B client come out on top of the competition?
Why is B2B marketing important now in COVID-19 times?
Read other articles connected to B2B marketing
There’s no such thing as “one size fits all” with B2B marketing, and that’s even more true when dealing with multiple industries. We’ve got tips to make it easier.
B2B marketing is often misunderstood. Will Scott, master of strategic and tactical marketing, recaps why you need to hone-in on your lead’s emotional concerns to win your next B2B pitch.