Successful businesses are always the result of people and their engagement. Employees thrive when they feel comfortable engaging in something which is meaningful to them and connecting their values to the bigger purpose. That’s where adding purpose to your employer branding finds its indispensable necessity.
As Head of Culture at RDB, I joined forces with the Managing Directors, account managers and copywriters. As every position has different things to say and show, adding purpose to your employer branding means listening and working together from different perspectives.
At RDB, the objective was to let purpose evolve through the entire organization to the customer. Hence, to kick the purposeful employer branding strategy off with the people who execute our daily business and to align their purpose with the employers’. If you are looking to retain, nurture and recruit millennials (but also customers), you want to show authentic purpose in everything you do.