We sit down with Travis Leggett, our well-established Senior Copywriter & Content Creator to talk about B2B content marketing tips and strategies. Read his interview to better understand B2B content marketing efforts and get a new perspective on creating content for business-to-business communications.
The world is still uncertain and now we’re all wondering what’s in store for 2021. Adapt your B2B marketing strategy with the latest trends to start off strong in the new year.
We sat down with strategic planner and account director — Agnes Zottl — to discuss insider tips for getting the most out of your B2B campaign.
There’s no such thing as “one size fits all” with B2B marketing, and that’s even more true when dealing with multiple industries. We’ve got tips to make it easier.
B2B marketing is often misunderstood. Will Scott, master of strategic and tactical marketing, recaps why you need to hone-in on your lead’s emotional concerns to win your next B2B pitch.