When it comes to social impact measurement, your metrics depend on a number of factors. Referring to the Theory of Change can help you map out the causal links between the outcomes, leading up to the intended impact. By identifying stages, you can construct a framework on what data to collect for each stage in order to track effectiveness.
Let’s look at it through a simplified example: imagine your purpose is to alleviate poverty in rural areas while also restoring healthy forests (like our amazing partner, Eden Reforestation). At the first stage, you need to seek partnerships with the local villagers – the metric you want to track here is the number of people who wish to join your cause. Next, you need to establish working sites and plant the trees – your metrics to track effectiveness would be quantifying these two things. Afterward, you can take a look at social impact metrics that derive from that: how many work hours did your initiatives created, how many people started earning a steady income, how many can now afford daily necessities as compared to before. Tracking these metrics ensures that you are aware of the progress you are making and can quantify your impact.