This means you want to jump on the social media bandwagon, especially since your employees can become a company ambassador on these sites.
At RDB, our content is based around a monthly plan that allows employees across all departments to be involved. This includes all the assets we create for self-promotion (ie. long-form blog content, Facebook banners, static and video link ads, seasonal animation, etc.). We’ve found that this strategy allows us to create more engaging and informative content as each piece is being written by an expert that understands what the target audience would find interesting and relevant.
Another important aspect to consider is tailoring content to the platform where it will be posted. While Facebook may have more daily active users, this does not mean that your message will perform better there than on Twitter or LinkedIn for example.
It’s important to look at the target market, interests and added value of the platform when creating content. For example, a post that is generally more long-form is more likely to be liked/shared organically on places such as LinkedIn, whereas more visual-based assets should be created for Instagram.