Markta is a very special company: the online farmers ‘market, which had its début in March 2018, sees itself as a platform to connect regional producers of fresh food directly with consumers.

More than that, markta is building the entire infrastructure around the core business and contributing to a new awareness of food and its production. The people behind it also count: markta currently works with around 100 producers, around 500 have now joined the network.

Providing them with a stage is particularly important to the start-up content marketing strategy. Together with the very emotional topic of food, this background naturally provides a lot of material for content and storytelling. The regular posts on social media are not just advertising, they are thought to fulfill the company’s wish to put food production more in the focus of society.

Theresa Imre has experienced firsthand that digital content marketing can really improve the startup capital of a startup company. With the support of RDB managing director Mario Alonzo-Debout, whom she met two years ago as part of a group of social entrepreneurs, two crowdfunding campaigns have now been set up that have brought markta a whopping 600,000 euros through diligent application. 

Even before the online farmers’ market went online, the development of the community began. Digitally advertised shopping vouchers found huge sales, showing the existing demand for regional food and thus convincing even the most skeptical farmers of the sensibility of working with markta.

With your own start-up you usually fulfill a professional dream. In reality, however, you deal with so many things at once that it is not always easy to keep an eye on everything. The enthusiasm of finally working with what one has always wanted to do also lets start-ups quickly fall into the trap: forgetting that their own company also has to administrate money. 

The digital content marketing strategy counteracts this, because on the one hand you deal intensively with the goals to be achieved during the creation, on the other hand all advertising messages and contributions are consistently aligned with the goals set. A very helpful tool for Theresa Imre, who prefers to do everything at the same time.

“Aligning all messages with one goal is more of a challenge than finding the stories that you want to tell.”
– Mario Alonzo-Debout, CEO RDB