Employer Branding vs. Recruitment Marketing: How You Can Benefit From Both
Read on to gain a clear understanding of employer branding and recruitment marketing and how to use them together to best attract top talent.
Employee engagement has been a hot topic in recent years: how to boost employee motivation, increase job satisfaction, etc. One technique that has been gaining recognition is practicing gratitude at the workplace. However, is there more to it than saying thank you regularly to your colleagues and employees?
Benefits of gratitude
Gratitude is the act of appreciation and recognition. By practicing gratitude we learn to shift our focus to the good things in our lives (professional and private) and set our minds right for the day. Reminding ourselves and the people around us for the things we are grateful for contributes to wellbeing at work.
However, gratitude is more than just being thankful. We can give, feel or receive acknowledgments which all have positive effects on us. By receiving expressions of gratefulness, we feel appreciated and by expressing gratitude we get a boost of mood and motivation which increases employee wellbeing.
These positive emotions lead to higher job satisfaction, employee engagement and willingness to help others. Research shows that in an organizational culture where employees feel appreciated and recognized for their efforts, they are more willing to help their colleagues and go above and beyond for the company.
Recognition and showing thankfulness also need to leave room for addressing frustration points. Constructive feedback is a valuable tool for organizational success, it is important to turn frustration into ideas for improvement. In a people-oriented company culture, there should be room for both.
Showing gratitude at RDB
At RDB we combined these two ideas and created our own Thank You And Feedback cards. Through them, we can show our colleagues some love for work well done as well as give meaningful feedback in an empowering way.
How does it work?
- Pick a card and write your message on it, addressing your colleague with words of appreciation or constructive feedback.
- Hand it to them in person or pop it into the Love Box for an anonymous surprise.
- Enjoy the benefits of expressing and receiving gratitude!
A small sign of appreciation, which at the end of the day can put a big smile on our colleagues’ faces.
A significant gesture which leads to a positive impact, a feeling of success and an increase in happiness.
Building a culture of gratitude takes conscious effort but it is worth it. At RDB we use our cards to acknowledge each other’s efforts and also give feedback in a constructive manner to foster a healthy corporate culture.
Let RDB show you how to build your employer brand the authentic way!
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