Snail mail, email, and B2B digital marketing are all methods I’ve worked with over the years and they each have their own upsides and cost per lead. Depending on the product or service you’re advertising, one might work better than another. Each of the tips I’ve mentioned earlier applies to all of these methods. Establishing a B2B marketing strategy that combines multiple methods for each stage of the customer journey will make lead nurturing easier and more effective.
There are a number of factors to consider when creating a marketing campaign for a B2B client. I hope that these tips can help you overcome some of the obstacles that I faced when working on campaigns over the years.