The importance of customer experience on making a purchasing decision cannot be overstated. Unfortunately, many brands suffer from a lack of consistent storytelling across all touch points, making for a confusing and often off-putting experience for potential customers.
Our podcast guest, Christopher Wallace, is a marketing and sales expert with decades of experience running the gamut of customer touch points. Wallace, who harnessed the knowledge he gained during this time and founded InnerView Group, now works with MLEs to help them activate marketing programs throughout all channels. His goal: consistency.