Sherman Tan joins RDB APAC’s leadership team as our newest regional partner in Singapore and point-man in Indochina. An entrepreneur, technologist, and self-proclaimed lifelong learner, he is a seasoned veteran of traditional media sales and sports marketing with over three decades of experience under his belt. He is also a managing partner at a digital sports solutions startup, developing sim racing esports initiatives. He is thrilled to be starting a new journey into the world of digital marketing and advertising with RDB, leading the front in Sustainability Communications in Southeast Asia. 

Elisabeth “Lilly” Lex, a native of Styria, joins our creative team remotely from Graz, as a German & English copywriter.

After working abroad, she returned to Austria to pursue her career in marketing closer to home. Coming from an extensive UI Design background and eventually finding her passion for copywriting, she has unique insights on what it takes to design the perfect customer journey, not only visually, but also textually.

Stephen Yugoff  joins RDB North America with a great wealth of experience as a creative leader who has had his hand in transforming some of the biggest household brands around the world. 

A native of San Francisco, Stephen is an accomplished tech-savvy creative executive with wide-ranging experience in multichannel advertising, omni-channel marketing, brand strategy, product development, information architecture, and user centric design principles. 

With his creative leadership, Stephen will work closely with Michael Fenech (Managing Director) in optimizing RDB’s presence stateside. 

He is an accomplished professional but also a father and a fine artist with a degree from L’Accademia di Belle Arti di Firenze.

Allen Noche joins RDB APAC as its newest Creative Director with almost two decades of Advertising and Design background in multinational Advertising Agencies & Design Studios. 

His creative leadership has seen the conceptualization and realization of numerous campaigns for renowned national and international brands. A well-seasoned adman, Allen’s strengths are in all things Graphic Design, Above The Line & Below The Line Advertising, Branding, Corporate Identity, and Social Media. He even dabbles in sound and music composition.

Allen will be complimenting Executive Creative Director, Ryan Giron, in leading the growing team into creative excellence and championing RDB’s values in building brands that do better, one design at a time.

Carl Kein Valencia joined RDB APAC remotely from Cebu in a freelance capacity to strengthen the team in Manila and has grown into a valuable creative resource ever since.

An animation designer and former student of RDB’s very own APAC Manager, Patricia Mendoza, Carl’s designs and creations have garnered both local and international recognition through the years, namely the Philippines and Australia.

His notable works include the short film Brush of Life, starring Johnny Sniper and Chong Lim Suezo, aired in Sydney, Australia; three webtoon series titled I’m in love with, Frouratiria, and Hiring Gamer; and a short animated film Ika, to be released at Sundance Festival in 2022. Carl is also an entrepreneur and co-founder of his own animation studio – Kozcus Studio.

Andrea Gamallo is part of RDB’s tradition of training young talent through an internship program. She joins RDB APAC’s design team under the supervision of Executive Creative Director, Ryan Giron.

She is an art student with a passion for marketing, graphic design, event organizing, and photography. She is finishing her BFA, majoring in Advertising Arts in the University of San Carlos. 

Andi is keen on learning new things and meeting different people as she strives to constantly improve on her skills. In her spare time, she enjoys baking as a form of relaxation. She believes that a positive mindset can bring positive things.