Niche marketing is becoming more pervasive in the modern world. Especially since the hit of the pandemic, companies are realizing that niche marketing can bring a higher ROI and greater engagement.
What exactly is niche marketing? The term refers to marketing that is concentrated on a particular audience segment. Your brand’s niche could be extreme sports, Gen Z eco-enthusiasts, or even recycled clothing. It’s about finding a specialty area of the market that you can own.
Our podcast guest today, Bryan Jardin, is a 7-time national yo-yo champion who parlayed his love of yo-yos into a full-time marketing career at Duncan Toys. His expert understanding of toy marketing and the game community means he knows exactly how to plug into the hearts and minds of many.