How to create a dynamite niche marketing strategy
How to create a dynamite niche marketing strategy
By Claudia Merrill
Niche marketing is the process of selling to a specialty segment of the market. With today’s guest, Bryan Jardin, we discuss how your brand can drive growth in the new normal with niche marketing.
Niche marketing is becoming more pervasive in the modern world. Especially since the hit of the pandemic, companies are realizing that niche marketing can bring a higher ROI and greater engagement.
What exactly is niche marketing? The term refers to marketing that is concentrated on a particular audience segment. Your brand’s niche could be extreme sports, Gen Z eco-enthusiasts, or even recycled clothing. It’s about finding a specialty area of the market that you can own.
Our podcast guest today, Bryan Jardin, is a 7-time national yo-yo champion who parlayed his love of yo-yos into a full-time marketing career at Duncan Toys. His expert understanding of toy marketing and the game community means he knows exactly how to plug into the hearts and minds of many.
One of the major rules of niche marketing is to know and be involved with the community. As Jardin explains, “There’s an existing community for yo-yoers, so we go to competitions and we reach out. If there’s a yo-yo forum, you want to be involved.” Everything from answering questions about the product to interacting with the community in a meaningful way will help build brand trust and brand notoriety. “If they see a Duncan representative commenting on that post, they’ll be happy about it.” In the new normal, brands must show their customers that they care. Taking the time to do thorough community management will help your brand stay top of mind and relevant in the marketplace.
Would you like to learn more about marketing strategies?
Jardin as a Filipino entrepreneur knows the importance of having a clear marketing strategy. Creating a marketing campaign that addresses the needs of the niche is important to be able to move niche products. Part of the niche marketing strategy is to include information across the Duncan social media platforms for parents doing their yo-yo research, or enthusiasts wanting to find out more about the product they’re investing into. For small businesses, using social media in this way helps to stand out from the competition and directly reach the target audience.
Listen to the podcast to discover more about niche marketing and how your brand can take advantage of these targeted tactics.