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Grow your business through purpose-driven branding

When it comes to making your brand future proof, having and communicating a purpose is essential

The Business Case for Purpose has shown that companies with an integrated purpose-driven brand strategy are able to transform and innovate better than others.

At RDB | Robin des Bois we build brands that do better and are offering an end-to-end process to give your company a new identity, future-proof your development strategy and mentor you through the necessary internal and external steps and transform your business into a purpose-driven brand.

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What’s in it for your business?

Defining a purpose will help you clear the clutter, focus on the values you want to communicate and your business goals.

Drive innovation and attract new customer segments

Through a purpose-driven approach, you can innovate better.

Build loyalty and retention

For consumers, brand-purpose is very important and a key factor of trust.

Attract and retain global talents

Millennials and Gen Zs are more likely to be interested in working for a brand that creates an impact.

Increase recommendations for your business

People are more likely to recommend a company with a strong sense of purpose.

Grow your business

A company with an integrated purpose is more likely to increase profitability.

Be more sustainable

Incorporating shared-value principles into your business purpose will enable you to align your business with the UN Sustainable Development Goals.

Let’s transform your company into a purpose-driven brand

We at RDB | Robin des Bois can help you do better. Let’s work on a strategy together and give your business a new boost. We will guide you through the process of becoming more sustainable, growing your business and transforming it into a purpose-driven brand.

Start developing a purpose-driven branding that helps you grow

GET IN TOUCH

What we offer to make your brand do better

Strategy Development

Market Research

Audience Insights

Target Persona Development

Purpose-Driven Business Model Canvas Development

Shared Vision Creation

Statements and Values Rephrasing

Internal and External Communications Mapping

Branding Communications

Corporate & Visual Identity Development

Mobile and Social First Guidelines Creation

Tonality, Design Principles, and UX Definition

Full Funnel Messaging Framework Building

Templates and Toolkits Development

Strategy Execution

Content Execution

Social Media Campaigning

Paid Media

Benchmarking

Testing & Optimization

Reporting & Analysis

Let’s start your purpose-driven brand transformation together with a free consultation

RDB | Robin des Bois is here to guide you through this complex journey and help you merge your values and goals into a purpose-driven brand ready for the 2020s.

We are now offering FREE 30 min consultations to answer all your questions.

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Our Purpose-Driven Branding Projects

RDB Popolini Rebranding
RDB Rebranding Popolini

Popolini

Purpose-Driven Brand Transformation

Polarstern Purpose-Driven Branding
Polarstern Purpose-Driven Brand

Polarstern

Rebranding a social startup

Reach Mobile Content Strategy
Reach Mobile Full-Funnel Content Strategy

Reach Mobile

Purpose-Driven Strategy

RDB Purpose-Driven Branding Services
Western Union Influencer Marketing

Western Union

Live More Share More Campaign

We helped Popolini transform their business to emphasize their purpose, guiding them through strategic workshops to clarify their vision and mission statements.

To rebrand and appeal to their target audiences, we supported Polarstern with creating a business plan, defining tonality and elevating their brand identity, including a launch campaign.

We worked with Reach Mobile to redefine their purpose, sharpen their value proposition and target specific audiences that align with their values and purpose.

To rebrand Western Union in the eyes of a Millennial audience, we worked with them to put their purpose and values of diversity and global citizenship front and center of their communications.

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+43 699 17138343


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