Grow your business through purpose-driven branding
When it comes to making your brand future proof, having and communicating a purpose is essential
The Business Case for Purpose has shown that companies with an integrated purpose-driven brand strategy are able to transform and innovate better than others.
At RDB | Robin des Bois we build brands that do better and are offering an end-to-end process to give your company a new identity, future-proof your development strategy and mentor you through the necessary internal and external steps and transform your business into a purpose-driven brand.
What’s in it for your business?
Defining a purpose will help you clear the clutter, focus on the values you want to communicate and your business goals.
Drive innovation and attract new customer segments
Through a purpose-driven approach, you can innovate better.
Build loyalty and retention
For consumers, brand-purpose is very important and a key factor of trust.
Attract and retain global talents
Millennials and Gen Zs are more likely to be interested in working for a brand that creates an impact.
Increase recommendations for your business
People are more likely to recommend a company with a strong sense of purpose.
Grow your business
A company with an integrated purpose is more likely to increase profitability.
Be more sustainable
Incorporating shared-value principles into your business purpose will enable you to align your business with the UN Sustainable Development Goals.
Let’s transform your company into a purpose-driven brand
We at RDB | Robin des Bois can help you do better. Let’s work on a strategy together and give your business a new boost. We will guide you through the process of becoming more sustainable, growing your business and transforming it into a purpose-driven brand.
Start developing a purpose-driven branding that helps you grow
What we offer to make your brand do better
Strategy Development
Market Research
Audience Insights
Target Persona Development
Purpose-Driven Business Model Canvas Development
Shared Vision Creation
Statements and Values Rephrasing
Internal and External Communications Mapping
Branding Communications
Corporate & Visual Identity Development
Mobile and Social First Guidelines Creation
Tonality, Design Principles, and UX Definition
Full Funnel Messaging Framework Building
Templates and Toolkits Development
Strategy Execution
Content Execution
Social Media Campaigning
Paid Media
Benchmarking
Testing & Optimization
Reporting & Analysis
Let’s start your purpose-driven brand transformation together with a free consultation
RDB | Robin des Bois is here to guide you through this complex journey and help you merge your values and goals into a purpose-driven brand ready for the 2020s.
We are now offering FREE 30 min consultations to answer all your questions.
Our Purpose-Driven Branding Projects
Popolini
Purpose-Driven Brand Transformation
Polarstern
Rebranding a social startup
Reach Mobile
Purpose-Driven Strategy
Western Union
Live More Share More Campaign
We helped Popolini transform their business to emphasize their purpose, guiding them through strategic workshops to clarify their vision and mission statements.
To rebrand and appeal to their target audiences, we supported Polarstern with creating a business plan, defining tonality and elevating their brand identity, including a launch campaign.
We worked with Reach Mobile to redefine their purpose, sharpen their value proposition and target specific audiences that align with their values and purpose.
To rebrand Western Union in the eyes of a Millennial audience, we worked with them to put their purpose and values of diversity and global citizenship front and center of their communications.
