Popolini is an established Austrian family business. Our main challenge within the whole rebranding process was to identify their traditional values like sustainability and give them a more modern appeal. We identified three of their values and put them in the center of the brand’s purpose and therefore leverage them for our new communication strategy.
For the new logo, we reduced the colors from the old one and opted for a new font to create the perfect mix of traditional and modern. The imagery world had to represent nature but at the same time the “organic parenting” part which had now become the new popolini claim.
For our photo shoot we chose a location that is in the middle of nature, where children can move freely to experience their own little adventures. It was important to give them as few instructions as possible and just let them do what they felt like doing.