Ordering groceries and especially fresh food online is still viewed very skeptically. Customers are used to the high density of supermarkets in their cities and the possibility to see, touch and choose exactly the products they want. The biggest challenge is to establish markta as a reliable vendor of high-quality products and as a better alternative to supermarkets.
In true social- and start-up spirit, markta wanted everyone to have the possibility to invest in its future and collect enough funds for further development of their e-commerce and marketing-activities via crowdinvestment.
Our strategy was to educate and convince the people that even a small investment in green business is both profitable and self-evident as a step towards sustainable development.
A social strategy with different assets on different channels was implemented according to the extensive research of target audiences.