Marketing with nano influencers convinces the audience of your brand’s authenticity and sincerity because of the trustworthy voice of your chosen influencer.
It’s important to remember that this kind of marketing strategy relies heavily on transparency and relatability. With the new rules and regulations on social media, all sponsored content whether it’s paid or not must be disclosed by the influencer. This means that a local influencer won’t pick up a collaboration unless it fits their niche like a glove. Be sure to do your research!
The best approach is to contact nano influencers that have the same values as your brand. It is absolutely important that your product or service resonates with their account, otherwise, they’re unlikely to join the partnership. Influencers have a duty to their audience, so they’re only going to promote your brand if it fits their niche and is important to them personally.
Once you’ve found them, reach out to your potential influencers with a personalized message. They’re bound to accept because many brands still don’t know the value of working with nano influencers. Local social media influencers are keen to work with brands, but rarely get the invite!