RDB Asia Pacific
We build brands that do better in the Asia Pacific.
Our Purpose
Here‘s why we do what we do.
The journey to RDB Asia Pacific was a continued stream of events that kept pointing the agency’s focus back to the Philippines. After getting to know the Filipino market through projects for Western Union such as School for Better, Mother’s Pride, WUParol and Social Media & Community Management, RDB (Robin des Bois) found its way to a new home, right in the heart of Metro Manila’s financial district – Makati.
RDB APAC extends the agency’s operations in the Asia Pacific, and also provides a mix of RDB’s global knowledge of European and North American best practices with Filipino talent, insights and expertise.
As a boutique agency with a glocal approach, RDB offers a wide range of services from Sustainability Communications, Purpose, Branding, Marketing, Social Media Management, Content, Storytelling to Influencer Marketing and Events to those who wish to position themselves as impact-drivers, not only in the Philippines but the entire region.
Our Services
Here‘s what we can do for you.
Sustainability Consulting
Assessment
We will help you assess the sustainability of your company, determine goals and specify priorities and targets.
Integration
We will assist you into integrating the economic, environmental and social impact of your company to our proposed advertising and CSR.
Strategy
We can design and customize strategies for your advertising, CSR efforts and advocacies for your brand, all aligned with your company’s mission and culture.
Training
We also provide in-depth training on Sustainability and United Nations (UN) Sustainable Development goals, and how to integrate and implement them in your ad campaign successfully.
Activation
We have a group of highly experienced sustainability experts from the region to assist our seasoned activation and project implementation team.
Impact Analysis
We help organizations and brands assess and communicate their social impact and sustainability initiatives. We offer qualitative, semi-qualitative and quantitative SROI and more.
Partnership & Programs
We can represent your organization or brand effectively with civil society, UN agents and other stakeholders. Co-branding as a partner to amplify your campaign.
Branding
Strategy
Your WHY is your compass in strategic planning and brand marketing efforts. We partner with you in setting a strong foundation on why you do what you do, and in finding a compelling reason for your brand’s presence.
Brand Revitalization
To bring new life to your brand, we help you develop from existing values and strengths, and bring a fresh appeal to your audience.
Brand Strategy
We are your partner in strategic planning. Long term goals are essential for a brand to have lasting and meaningful impact.
Brand Development
Communication plays an important role in creating a strong connection with your audience, current or potential. We enhance your communication strategy through a mobile and social-first approach making your brand ready for the future.
Mobile First Visual Identity
By using a mobile first design, we create the right user experience and deliver the perfect message to your audience right at their fingertips.
Employer Branding
Whether it’s for brand awareness or talent acquisition needs, we develop your branding strategy to attract and retain the right talent for your goals.
Content and Storytelling
Content Strategy
By mapping your content types, channels and technologies, we are here to level-up your content creation, and make sure they align with your business goals.
Influencer Campaigns
Influencer marketing is such a buzz but it is empty without purpose. We elevate your influencer campaigns with ambassadors that exemplify your value to reach the right audience.
SEO Optimized Website Content
We understand that content should be timely and interesting for people, but we bring it to the next level by producing content that also ranks well.
Mobile First Campaigning
Timing is the key. By maximizing the advantages of smartphones, we craft your social media campaign in a mobile first design and make sure your message is sent to the right people at the right time.
Storytelling & Video
We also provide expertise in video content production blending together the perfect mix of words and stories to your marketing campaigns.
Virtual Event Management
Webinars
Webinars are a great tool for lead generation. We can conduct them for you for internal and external training and make them available for a fee or for free, depending on your specifications.
Virtual Conferences
Due to restrictions, virtual events have become the norm rather than the in- person event. With virtual events, attendees are able to view keynotes in real-time, build their own agenda according to content, and even enjoy interaction with other attendees online.
Hybrid Events
We offer hosting for internal and external hybrid events. In hybrid events we incorporate the in-person and the virtual. Usually recommended for events where attendees who are unable to travel to the event can participate and engage virtually.
Purpose-driven Sports Marketing
Traditional
Even in sports, we are driven by purpose. RDB Asia Pacific is the promotions agency and sponsorship & marketing arm of sports assets in Asia. We can design value-driven promotional events, PR, advocacy and sponsorships, so your customers can be more engaged.
Digital
RDB Asia Pacific is also the digital marketing agency of sports assets in Asia. We can provide digital content, promotional videos, sports influencer marketing and other social media marketing all with a driving purpose.
Your RDB APAC Team
Here‘s us.
Günter Taus
CEO
When Günter is not busy rising up to a challenge, he is usually creating one. With more than 30 years of experience in business development, electronics, construction and waste management systems, he is responsible for the overall profitability of past and present companies he has been involved with.
Jerianne Ejercito
Managing Partner
Jerianne is a marketing strategist with expertise in delivering insights and identifying opportunities for innovation, elevating client presence in the public sphere, determining immediate and long-term goals and building action plans around them.
Ricky Santillan
Strategic Director
Having lived and worked in several Asian countries, Ricky brings a wealth of advertising and marketing experience with the top companies in the region. He has been active in both the online and offline space working to turn brands into the leaders of their categories. An avid surfer, Ricky longs to catch the perfect wave.
Ryan Giron
Executive Creative Director
An advertising major, Fine Arts graduate from the University of Santo Tomas in 2002, Ryan has been a creative for almost two decades. Ryan is also an Advertising Faculty member in Colegio de San Juan de Letran.
Jemelle Conde
Account Director
Jemelle is an experienced advertising professional with over 14 years of experience in client servicing, sales, and account management. Her expertise includes client management, sales, media buying, operations management, and strategic planning.
Patricia Mendoza
Creative Lead
Patricia dove into the business of design two days after graduation. She splits her time over creative-passion projects, partnerships, conceptualization, painting, teaching, writing, and the creation of enabling ecosystems. She understands that building ecosystems geared for success are founded upon multidisciplinary government, academe and industry partnerships.
Luke Sebollena
Art Director
Luke graduated with a degree of Arts in Multimedia Arts from the De La Salle University, College of Saint Benilde. After graduation, he was immediately hired as one of the youngest Art Directors in Contagious Inc. where he produced creative work for Robinsons Malls, Silverworks, Ever Bilena, and Globe.
Mary Angeleen Cortes
Assistant Account Manager
Angee loves to work with people from different backgrounds, and has various experiences with different teams in events organizing. When she’s not hustling on her projects, she spends a good amount of “me” time and recharges her energy with good music.
Francis Luisse Alitagtag
Art Director
A young creative who’s passionate about art, graphic design, branding and creative ideation. He is currently studying AB Major in Advertising at the Colegio de San Juan de Letran. Ali believes that tapping into your natural imagination and ingenuity is the best way to hone your creativity.
Krizhia Vitug
Copywriter
Inspired by the advertisements that she saw on TV, Billboards, etc., Khrizia pursues an advertising career to unleash her creativity, hoping that one day, she will be able to see her works being produced. She loves generating new ideas, thinking of unique and innovative ways to market a brand.
Contact us
Visit us in Manila or get in touch through a form.
