Walking into Trader Joe’s on an evening after the office, Moshe Engelberg PhD., a leading business consultant, author, and speaker, felt a sense of warmth. “When I go into Trader Joe’s, I feel a bit uplifted and this sense of belonging.” Moshe calls that feeling love, and emphasizes most businesses don’t produce it.
The world of business has become devoid of connection and a sense of community. Trader Joe’s is a brand that has capitalized on community, creating an opportunity for customers to build a personal relationship with the brand. Remaining competitive in the over-saturated market today is becoming increasingly difficult, but ultimately connection and belonging is what stands out in the eyes of a consumer.