As communications professionals, we are storytellers first and foremost. But in trying to tell complex stories of inclusivity through short snippets and likeable anecdotes, how far have we truly taken the conversation beyond the branding and what can we do to take it there.
We spoke to Community Management Pros, Diana Aguilar Díaz and Gerard Rabara, to see their take on what a community manager means to a brand these days.
B2B marketing is often misunderstood. Will Scott, master of strategic and tactical marketing, recaps why you need to hone-in on your lead’s emotional concerns to win your next B2B pitch.
Have you cracked the nut? Frederick Crosby – a growth expert, who has helped companies launch multi-million-dollar revenue streams – on how to grow your brand through marketing.
This is the brave new world of social entrepreneurship. Purpose isn‘t just the new way to operate, it‘s the way forward for businesses. Mario Alonzo-Debout, CEO and Founder of RDB Agency, and Global Marketing Expert Karen O‘Brien decode this new world, and how you can become a part of it.
Nas Daily shares his insights on what it takes to truly connect with customers through influencer marketing.